The Heart of the Heart
I Heart Vallarta was born from a deep love for Puerto Vallarta, Mexico. Since my first visit in 2022, it has grown into my favorite place on Earth.
Puerto Vallarta is a magical tapestry of color, flavor, wild nature, generous people, culinary artistry, vibrant traditions, and extraordinary creative talent. It is a place of beauty and deep healing. A place where all my passions, skills, curiosities, and knowledge can be expressed freely — and placed in service of others.
As a visionary artist devoted to harmony, Puerto Vallarta awakened my heart in an entirely new way. As a branding expert passionate about storytelling and authentic growth, I discovered endless opportunities to honor and share the hidden treasures of this remarkable city.
The tragic events that took place across Mexico on February 22, 2026 moved me into deep reflection — much like when I lived through 9/11 in New York City. I felt called to look beneath the surface, to understand the roots of such violence and collective pain.
I examined the darker undercurrents of greed, disconnection, and fear that often drive supply-and-demand economies — the toxic co-dependent dance between profit and power.
And yet, never has my love for the Mexican Milagro hearts felt more meaningful — symbols of hope, of divine intervention, of the possibility of transformation. A longing to witness a miracle. A longing to see a new way of relating become the norm.
The Tranquil Light
In my spiritual practice, we say that even in the depths of darkness, the tranquil light can be found. Everything is governed by the law of cause and effect.
This hub is devoted to being that tranquil light — a heartfelt way of conducting business rooted in generosity, care, reciprocity, and shared prosperity.
May we discover the formula for building an abundant community fueled by our shared passion to create the world we wish to live in.
A beautiful space where we take turns showcasing our unique offerings — knowing that the same support and attention we generously give will return to us when it is our moment to shine.
May we foster meaningful collaborations.
May we create joyful gatherings.
May we open spaces where magical synergy and authentic connection can naturally unfold.
The Love Machine
Imagine a giant Love Machine.
A living ecosystem you can join as a Partner — receiving marketing, branding, design, and promotional support at accessible rates.
Or join as a Member — gaining access to curated experiences, special offerings, and heartfelt perks that help you discover the magic of Puerto Vallarta more deeply.
I Heart Vallarta aspires to be a powerful engine of connection — like a torus, the sacred geometric flow that mirrors the Earth’s magnetic field: energy circulating, renewing, nourishing itself.
A platform designed to gather the scattered pieces and gently guide them back into wholeness.
Rooted in joy and deep appreciation for Mexico, I am honored and excited to build this Heartfelt Hub with all of you who feel called to join this adventure.
I look forward to seeing you shine.
From my heart to yours,
Lisa Zaccaria
Founder & Creative Director
Our Service to You
We are building the Heartful Hub for both visitors and full-time residents actively seeking the most meaningful, high-quality experiences in Banderas Bay — thoughtfully curated by us.
As a locally rooted agency, we bring together expertise in branding, marketing, and event design. Our work is driven by one purpose: to make your visibility, customer loyalty, and sustainable growth simple — and genuinely enjoyable.
So you can focus on what you do best: running and evolving your business.
Our mission is to strengthen the local economy of Puerto Vallarta by empowering value-driven businesses to increase visibility, cultivate devoted clientele, and thrive year-round — including during the low season.
We connect aligned businesses with the audiences who want to support them — locals, expats, snowbirds, and digital nomads — through custom-designed, innovative strategies that spark curiosity, create memorable experiences, and transform engagement into lasting loyalty.
Lisa Zaccaria
FOUNDER & CREATIVE DIRECTOR
Passionate about a new way of doing business, with a focus on giving and creating win-win situations based on abundance for all, Lisa has over 25 years experience in graphic design and branding.
She started out as an artist and brings her visionary insight into helping the potential she sees in other to bloom.
Originally from Italy, where she earned a BFA in Painting in Venice, she started her own Design firm in New York City where she got her MBA in Marketing.
Excited about this new venture I HEART VALLARTA where she can put all of her skills and passion to help create more aboundance for all businesses.
Selena Luna
EDITOR IN-CHEIF & ENTERTAINMENT QUEEN
With successful original cabarets under her belt, and show production experience with the top theatres in Puerto Vallarta (Act2, Incanto, Nacho Daddy, La Catrina Cantina, Moonlight Theatre, CERKA Theatre, and The Palm), Selena Luna brings a diverse background of experience to live entertainment in Puerto Vallarta.
A graduate of Vancouver Film School with 22 years of experience in the Canadian Film & TV industry, coupled with extensive expertise in artist management and cabaret production, Selena Luna brings a unique blend of industry knowledge and local insight to empower all the I HEART VALLARTA endeavors in Puerto Vallarta.
Anastasia Semeniuk
MARKETING STRATEGIST
Passionate about helping value-driven businesses grow and best leverage their resources, Anastasia brings years of experience in digital marketing, branding, and design. With a strong eye for visuals and a gift for strategy, she creates impactful and responsible AI-powered solutions that help businesses thrive.
Originally from Russia, Anastasia is now a local business owner in Puerto Vallarta and understands the challenges of the city’s entrepreneurs like few others. Excited about I HEART VALLARTA, she is dedicated to using her skills and creativity to help build a community of abundance and opportunity for all.